{
  "generatedAt": "2026-07-19T15:04:12.464Z",
  "sourceFetchedAt": "2026-07-19T14:44:24.190Z",
  "source": "The United Stand public YouTube channel data via YouTube.js",
  "season": "2025/26 Premier League",
  "methodology": {
    "sample": "17 fixtures with both an identifiable preview and watchalong against 2026/27 Premier League opponents",
    "metric": "Current public views for the two videos added together; not unique or deduplicated reach",
    "geography": "Public YouTube views are global. UK and Ireland delivery requires Click Analytic or first-party reporting.",
    "dates": "YouTube public feeds expose relative dates, so month-level timing is approximate.",
    "championsLeague": "No 2025/26 Manchester United Champions League comparator is included because the club did not participate. Late-stage UCL inventory should be treated as conditional upside if United qualify and progress."
  },
  "summary": {
    "pairedFixtures": 17,
    "totalPreviewViews": 2441000,
    "totalWatchalongViews": 8090000,
    "totalCombinedViews": 10531000,
    "averageCombinedViews": 619471,
    "medianCombinedViews": 600000
  },
  "planningCase": {
    "fixtures": [
      {
        "rank": 1,
        "opponent": "Arsenal",
        "venue": "Away",
        "combinedViews": 1025000
      },
      {
        "rank": 2,
        "opponent": "Manchester City",
        "venue": "Home",
        "combinedViews": 886000
      },
      {
        "rank": 4,
        "opponent": "Tottenham Hotspur",
        "venue": "Home",
        "combinedViews": 701000
      },
      {
        "rank": 5,
        "opponent": "Liverpool",
        "venue": "Home",
        "combinedViews": 689000
      },
      {
        "rank": 6,
        "opponent": "Newcastle United",
        "venue": "Away",
        "combinedViews": 669000
      }
    ],
    "combinedPublicYoutubeViews": 3970000,
    "priorCampaignYoutubeUkIreShare": 0.3854019949204255,
    "modelledUkIreViews": 1530046,
    "shareOfPriorCampaignYoutubeUkIreDelivery": 0.4864882739183672,
    "shareOfPriorCampaignUkIreDelivery": 0.23213934860622717,
    "comparisonNote": "The five-fixture estimate covers YouTube only. The prior campaign result was cross-platform and included 3,445,984 UK and Ireland views outside YouTube."
  },
  "priorCampaign": {
    "totalViews": 17625481,
    "ukIreViews": 6591067,
    "youtubeViews": 8160526,
    "youtubeUkIreViews": 3145083,
    "source": "BoyleSports x Mark Goldbridge campaign report, reproduced in Google Sheets Mark Baseline tab and read 19 July 2026"
  },
  "pairs": [
    {
      "rank": 1,
      "opponent": "Arsenal",
      "venue": "Away",
      "fixture": "Arsenal v Manchester United",
      "preview": {
        "id": "_uyp7BR7UPo",
        "title": "We Can WIN! Arsenal vs Man United Goldbridge Preview",
        "views": 190000,
        "url": "https://www.youtube.com/watch?v=_uyp7BR7UPo"
      },
      "watchalong": {
        "id": "wYd0DYXQzYo",
        "title": "Arsenal vs Man United LIVE Watchalong With Mark GOLDBRIDGE",
        "views": 835000,
        "url": "https://www.youtube.com/watch?v=wYd0DYXQzYo"
      },
      "combinedViews": 1025000
    },
    {
      "rank": 2,
      "opponent": "Manchester City",
      "venue": "Home",
      "fixture": "Manchester United v Manchester City",
      "preview": {
        "id": "1zYz0tUteS4",
        "title": "Transfer MADNESS! Man United vs Man City Goldbridge Preview",
        "views": 250000,
        "url": "https://www.youtube.com/watch?v=1zYz0tUteS4"
      },
      "watchalong": {
        "id": "QVPB8qu6DEg",
        "title": "Man United vs Man City LIVE Watchalong With Mark GOLDBRIDGE",
        "views": 636000,
        "url": "https://www.youtube.com/watch?v=QVPB8qu6DEg"
      },
      "combinedViews": 886000
    },
    {
      "rank": 3,
      "opponent": "Fulham",
      "venue": "Home",
      "fixture": "Manchester United v Fulham",
      "preview": {
        "id": "KbIYAbSVXHY",
        "title": "Carrick's BIG Decision! Man United vs Fulham Goldbridge Preview",
        "views": 185000,
        "url": "https://www.youtube.com/watch?v=KbIYAbSVXHY"
      },
      "watchalong": {
        "id": "5p62CrgRvPk",
        "title": "Man United vs Fulham LIVE Watchalong With Mark GOLDBRIDGE",
        "views": 615000,
        "url": "https://www.youtube.com/watch?v=5p62CrgRvPk"
      },
      "combinedViews": 800000
    },
    {
      "rank": 4,
      "opponent": "Tottenham Hotspur",
      "venue": "Home",
      "fixture": "Manchester United v Tottenham Hotspur",
      "preview": {
        "id": "_rcBVEO4lBQ",
        "title": "Carrick MUST Drop Him! Man Utd vs Tottenham GOLDBRIDGE Preview",
        "views": 182000,
        "url": "https://www.youtube.com/watch?v=_rcBVEO4lBQ"
      },
      "watchalong": {
        "id": "0hGCceI1YUE",
        "title": "Man United vs Tottenham LIVE Watchalong With Mark GOLDBRIDGE",
        "views": 519000,
        "url": "https://www.youtube.com/watch?v=0hGCceI1YUE"
      },
      "combinedViews": 701000
    },
    {
      "rank": 5,
      "opponent": "Liverpool",
      "venue": "Home",
      "fixture": "Manchester United v Liverpool",
      "preview": {
        "id": "xnwq1IhExeA",
        "title": "Title CONTENDERS Next Year! Man United vs Liverpool GOLDBRIDGE Preview",
        "views": 124000,
        "url": "https://www.youtube.com/watch?v=xnwq1IhExeA"
      },
      "watchalong": {
        "id": "XmOsn5CW4so",
        "title": "MAN UNITED vs LIVERPOOL Live Watchalong with Mark Goldbridge",
        "views": 565000,
        "url": "https://www.youtube.com/watch?v=XmOsn5CW4so"
      },
      "combinedViews": 689000
    },
    {
      "rank": 6,
      "opponent": "Newcastle United",
      "venue": "Away",
      "fixture": "Newcastle United v Manchester United",
      "preview": {
        "id": "mnIRyCVdEsk",
        "title": "Bruno STAYING? Newcastle vs Man United Goldbridge PREVIEW!",
        "views": 145000,
        "url": "https://www.youtube.com/watch?v=mnIRyCVdEsk"
      },
      "watchalong": {
        "id": "YiRgU3ARBdQ",
        "title": "Newcastle vs Man United LIVE Watchalong With Mark GOLDBRIDGE",
        "views": 524000,
        "url": "https://www.youtube.com/watch?v=YiRgU3ARBdQ"
      },
      "combinedViews": 669000
    },
    {
      "rank": 7,
      "opponent": "Leeds United",
      "venue": "Home",
      "fixture": "Manchester United v Leeds United",
      "preview": {
        "id": "j0BTmlUc4pQ",
        "title": "Carrick MUST Drop Him! MAN UNITED vs LEEDS Goldbridge Preview",
        "views": 129000,
        "url": "https://www.youtube.com/watch?v=j0BTmlUc4pQ"
      },
      "watchalong": {
        "id": "6K0iiIMKeVQ",
        "title": "Man United vs Leeds United LIVE WATCHALONG With Mark Goldbridge",
        "views": 524000,
        "url": "https://www.youtube.com/watch?v=6K0iiIMKeVQ"
      },
      "combinedViews": 653000
    },
    {
      "rank": 8,
      "opponent": "Crystal Palace",
      "venue": "Home",
      "fixture": "Manchester United v Crystal Palace",
      "preview": {
        "id": "o7okZp-6VTo",
        "title": "Don't DO IT! Man United vs Crystal Palace Goldbridge Preview",
        "views": 130000,
        "url": "https://www.youtube.com/watch?v=o7okZp-6VTo"
      },
      "watchalong": {
        "id": "UGUWD4Fh94k",
        "title": "Man United vs Crystal Palace LIVE Watchalong With Mark GOLDBRIDGE",
        "views": 488000,
        "url": "https://www.youtube.com/watch?v=UGUWD4Fh94k"
      },
      "combinedViews": 618000
    },
    {
      "rank": 9,
      "opponent": "Leeds United",
      "venue": "Away",
      "fixture": "Leeds United v Manchester United",
      "preview": {
        "id": "XbBiWFBozR0",
        "title": "Amorim's LAST Game? Leeds vs Man United Goldbridge Preview",
        "views": 159000,
        "url": "https://www.youtube.com/watch?v=XbBiWFBozR0"
      },
      "watchalong": {
        "id": "gpvrTnOEWIo",
        "title": "Leeds vs Man United LIVE Watchalong With Mark GOLDBRIDGE",
        "views": 441000,
        "url": "https://www.youtube.com/watch?v=gpvrTnOEWIo"
      },
      "combinedViews": 600000
    },
    {
      "rank": 10,
      "opponent": "Everton",
      "venue": "Away",
      "fixture": "Everton v Manchester United",
      "preview": {
        "id": "W8ZsYPGN5IE",
        "title": "Don't RISK IT! Everton vs Man Utd Goldbridge Preview",
        "views": 129000,
        "url": "https://www.youtube.com/watch?v=W8ZsYPGN5IE"
      },
      "watchalong": {
        "id": "j-b30OC1Z34",
        "title": "Everton vs Man United LIVE Watchalong With Mark GOLDBRIDGE",
        "views": 432000,
        "url": "https://www.youtube.com/watch?v=j-b30OC1Z34"
      },
      "combinedViews": 561000
    },
    {
      "rank": 11,
      "opponent": "Newcastle United",
      "venue": "Home",
      "fixture": "Manchester United v Newcastle United",
      "preview": {
        "id": "Ei14OjfGKj4",
        "title": "Amorim MUST Do This! Man United vs Newcastle Goldbridge Preview",
        "views": 153000,
        "url": "https://www.youtube.com/watch?v=Ei14OjfGKj4"
      },
      "watchalong": {
        "id": "7zU1zeV_-DI",
        "title": "Man United vs Newcastle LIVE Watchalong With Mark GOLDBRIDGE",
        "views": 404000,
        "url": "https://www.youtube.com/watch?v=7zU1zeV_-DI"
      },
      "combinedViews": 557000
    },
    {
      "rank": 12,
      "opponent": "Bournemouth",
      "venue": "Away",
      "fixture": "Bournemouth v Manchester United",
      "preview": {
        "id": "-7Sjyjn2GIg",
        "title": "Enrique UPDATE! Man United vs Bournemouth GOLDBRIDGE Preview",
        "views": 116000,
        "url": "https://www.youtube.com/watch?v=-7Sjyjn2GIg"
      },
      "watchalong": {
        "id": "biJuvl9GUhg",
        "title": "Bournemouth vs Man United LIVE Watchalong With Mark GOLDBRIDGE",
        "views": 382000,
        "url": "https://www.youtube.com/watch?v=biJuvl9GUhg"
      },
      "combinedViews": 498000
    },
    {
      "rank": 13,
      "opponent": "Aston Villa",
      "venue": "Home",
      "fixture": "Manchester United v Aston Villa",
      "preview": {
        "id": "8EEhONOJh1g",
        "title": "Carrick MUST Do This! Man United vs Aston Villa GOLDBRDIGE Preview",
        "views": 108000,
        "url": "https://www.youtube.com/watch?v=8EEhONOJh1g"
      },
      "watchalong": {
        "id": "WwwZCc3uEzc",
        "title": "Man United vs Aston Villa LIVE Watchalong With Mark GOLDBRIDGE",
        "views": 370000,
        "url": "https://www.youtube.com/watch?v=WwwZCc3uEzc"
      },
      "combinedViews": 478000
    },
    {
      "rank": 14,
      "opponent": "Chelsea",
      "venue": "Away",
      "fixture": "Chelsea v Manchester United",
      "preview": {
        "id": "s8qruZe-SAE",
        "title": "Record TRANSFER Bid! Chelsea vs Man United GOLDBRIDGE Preview",
        "views": 128000,
        "url": "https://www.youtube.com/watch?v=s8qruZe-SAE"
      },
      "watchalong": {
        "id": "q1O3NAL_BSQ",
        "title": "CHELSEA vs MAN UNITED Live Watchalong with Mark Goldbridge",
        "views": 344000,
        "url": "https://www.youtube.com/watch?v=q1O3NAL_BSQ"
      },
      "combinedViews": 472000
    },
    {
      "rank": 15,
      "opponent": "Brentford",
      "venue": "Home",
      "fixture": "Manchester United v Brentford",
      "preview": {
        "id": "iHWttG7F88Q",
        "title": "Carrick TRANSFER Request! Man United vs Brentford Goldbridge Preview",
        "views": 141000,
        "url": "https://www.youtube.com/watch?v=iHWttG7F88Q"
      },
      "watchalong": {
        "id": "jdNvwYkKUrY",
        "title": "MAN UNITED vs BRENTFORD Live Watchalong with Mark Goldbridge",
        "views": 315000,
        "url": "https://www.youtube.com/watch?v=jdNvwYkKUrY"
      },
      "combinedViews": 456000
    },
    {
      "rank": 16,
      "opponent": "Sunderland",
      "venue": "Away",
      "fixture": "Sunderland v Manchester United",
      "preview": {
        "id": "-79p-Yb3Ux8",
        "title": "Carrick MUST Change! Sunderland vs Man United GOLDBRIDGE Preview",
        "views": 79000,
        "url": "https://www.youtube.com/watch?v=-79p-Yb3Ux8"
      },
      "watchalong": {
        "id": "J72Q362oOro",
        "title": "SUNDERLAND vs MAN UNITED Live Watchalong with Mark Goldbridge",
        "views": 374000,
        "url": "https://www.youtube.com/watch?v=J72Q362oOro"
      },
      "combinedViews": 453000
    },
    {
      "rank": 17,
      "opponent": "Nottingham Forest",
      "venue": "Home",
      "fixture": "Manchester United v Nottingham Forest",
      "preview": {
        "id": "EIQCvDZChGQ",
        "title": "Carrick JOB Secret! De Ligt OUT For Season! Man United vs Nottingham Forest Preview",
        "views": 93000,
        "url": "https://www.youtube.com/watch?v=EIQCvDZChGQ"
      },
      "watchalong": {
        "id": "Ei7Di2Y5UH4",
        "title": "MAN UNITED vs NOTTINGHAM FOREST Live Watchalong with Mark Goldbridge",
        "views": 322000,
        "url": "https://www.youtube.com/watch?v=Ei7Di2Y5UH4"
      },
      "combinedViews": 415000
    }
  ]
}