BoyleSports football · 2026/27
Select a route to open the full proposal. You can switch at any time without losing the shared strategic framework.
Compare both options across the same season-launch-to-December window. If The United Stand package cannot provide sufficient inventory and UK + IRE value, the phased five-person creator network becomes the recommended opening route.
Five United Stand matchdays
One catalyst + four activation creators
Season launch to December
Season launch to December
Pending TBC with The Overlap
Working plan £200K starting point
Modelled 3.37M planning midpoint
Target 4.5M campaign delivery
Continuity, proven formats and launch interest
Diversified voices, flexible roles and measurable UK + IRE delivery
Final inventory, social support and price
Talent quotes, availability and final forecast
Route 01 · With Mark
A focused season-launch-to-December proposal built solely around The United Stand under The Overlap’s management - using selected Manchester United matchdays to create a clearer, more integrated BoyleSports presence.
01 / The opportunity
The opportunity is not to reproduce last season’s end-of-season campaign. It is to create a new United Stand proposition for the high-interest opening months, working within The Overlap’s management structure and the assets genuinely available from season launch to December.
Delivered across an eight-week campaign using assets that will not be replicated next season. The figure demonstrates audience potential, but it is not a 2026/27 forecast or target.
Route 02 · Creator network
A focused season-launch-to-December programme that puts BoyleSports into the football conversations that matter across the UK and Ireland - led by one campaign catalyst and activated through a flexible specialist network.
02 / Campaign approach
The network should not begin as a shopping list of names. Start with the moments BoyleSports wants to own, assign each creator a clear job and scale the frequency to the available budget.
Select the season launch, transfer deadline, derbies, rivalry weekends, festive period and Ireland-relevant moments.
Choose a lead voice, weekly engine, live specialists, Irish relevance and flexible cultural talent.
Decide which moments are full campaign peaks and which receive lighter preview, social or paid support.
Use the budget model to add frequency, creators and amplification without pretending £200K is unlimited.
Create recognisable moments that earn attention: one catalyst sets the central debate, then the right specialist creator adapts it for each audience, format and fixture.
Maximise verified adult football reach while reporting Ireland separately wherever data allows.
Client confirmation requiredCreate a recognisable rhythm across previews, watchalongs, debates, predictions and major moments.
Working recommendationMeasure clicks, registrations and first deposits where tracking is available, without presenting organic creator views as guaranteed conversion.
KPI and attribution TBDBrand salience, qualified reach or acquisition-led performance.
Focus the £200K plan around the fixtures and stories most valuable to BoyleSports.
Gross views, deduplicated reach, guaranteed delivery and paid support.
Rights, exclusivity, compliance, approval speed and production scope.
02 / Build the squad
For each priority moment, the selected opinion leader creates the opening point of view. Four specialist creators then make it relevant to their own communities and give audiences one clear route into Squad Builder.
One opinion leader sets out a clear position on a major football moment.
Four creators respond in their own tone for the communities they know best.
Every response closes with one clear audience action.
Open Squad Builder ↗Simon JordanA strong central take gives the fixture a clear debate before the creator network responds.
Anfield AgendaAnfield Agenda builds an alternative XI in Squad Builder, turning its rebuttal into a Liverpool-native response.
Publish the catalyst and creator rebuttal across organic YouTube and social. Paid amplification is available only where approved in the creator's agreement.
A direct CTA takes supporters into BoyleSports Squad Builder to create and share their own selection. Track visits and product actions separately.
04 / The proposed network
This is the primary delivery engine for Route 02. Each creator is cast for a specific role: leadership, weekly debate, live football, Ireland relevance or selective personality-led peaks.
Network lead option
Network lead option
Editorial, agency and public creator-channel imagery shown for planning purposes. Final campaign photography and usage rights would be agreed with talent.
03 / Recommended squad
Simon Jordan is the working credibility-led catalyst. The Big 6ix, The Football Terrace, Anfield Agenda and Expressions then carry the debate into league-wide, fixture-led, live and personality-driven communities, with every role reviewed during the opening phase.
Simon sets the point of view. Four complementary activation creators then react through league-wide debate, major-fixture conversation, live football and personality-led content.
Choose a role below and compare the alternatives.
Select the member of the starting five you want to replace
A live, unweighted average of the five selected profiles, shown against The United Stand and That's Football. When selected, Simon Jordan uses the clearly labelled indicative X estimate; YouTube profiles use Click Analytic data. The comparison shows average profile delivery and is not deduplicated campaign reach.
05 / Recommended casting
Ben Foster or Simon Jordan can provide a recognisable lead, while The Big 6ix, Anfield Agenda, The Football Terrace, The Irish Guy and flexible personality talent deliver the season around them.
The Big 6ix, Anfield Agenda and The Football Terrace provide complementary league-wide, live and fixture-led coverage; The Irish Guy adds market relevance; Expressions and flexible talent create cut-through.
If BoyleSports selects the without-Mark route, the creator roster can remain consistent while the lead personality is chosen and costed.
Creator-native warmthWarm, football-native and naturally suited to predictions, participation and creator collaboration.
Authority and opinionA distinctive, senior football voice with the authority to lead opinion, interviews and major season debates.
We have spoken with Simon’s team and he is keen to build out a package.
Recognisable, credible football personality to front the season and connect the creator roster.
Recommended league-wide platform for recurring previews, predictions and debate.
Fast, multi-voice football debate for selected derbies, major fixtures and reactive moments across the opening phase.
Proven Liverpool live-match partner with verified UK and Ireland audience concentration.
Dedicated Ireland-facing commentary to make the market visible in the campaign itself.
Use selectively for the fixtures and moments where personality-led entertainment earns its premium.
An unweighted average of the six verified recommended channels, shown against the combined average of That’s Football and The United Stand using the same Click Analytic methodology.
Use as the campaign storyteller or presenter for paid creative - not as a reach buy alone.
Open channel ↗Deploy for two or three bigger season moments, subject to output consistency and price.
Open channel ↗Rory Jennings for personality; Back Post as a value development option; Curtis Shaw for Arsenal-led live coverage.
Creator decision room
MXI's starting squad is already set: Simon Jordan plus four activation creators. Use this supporting tool only if BoyleSports wants to model a different specialist mix.
The Big 6ix, The Football Terrace, Anfield Agenda and Expressions are loaded as MXI's activation recommendation. Together with Simon Jordan, they create the five-person starting squad.
MXI's activation recommendation is already loaded.
See why they are included and open the audience evidence.
Keep the recommendation unless another creator clearly improves the role.
The chosen four cover league-wide debate, major fixtures, live Liverpool moments and personality-led tentpoles. Simon Jordan sits above them as the campaign catalyst.
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The proposal page now contains MXI's bespoke substitutes bench. This deeper list remains available for data comparison and expanded campaign scenarios.
Ben Foster remains the first creator-native substitute if BoyleSports wants a different tone. The proposal's substitutes bench contains the wider role-by-role options.
These names sit outside the focused five unless selected as a direct swap or used to expand the campaign beyond the starting plan.
This view shows the current activation-creator selection, indicative creator-media value and remaining budget. The recommended five-person squad combines these four voices with Simon Jordan.
08 / Planning framework
The budget must cover the creators BoyleSports sees and the less visible costs that make the work usable: production, rights, paid media, measurement and contingency.
At £200K, MXI recommends prioritising the highest-value moments and a core roster. Higher investment can add specialist roles and frequency within the season-launch-to-December programme once creator quotes and rights are returned.
Verified UK and Ireland reach at creator and channel level.
Adult-audience suitability and gambling-category review.
Written fees, deliverables, exclusivity and usage terms.
Guaranteed, planning and upside cases reported separately.
09 / Delivery, rights and compliance
The final proposal must contract the operational detail as tightly as the talent: who makes each asset, how BoyleSports appears, what can be reused and how reactive content is approved.
One prediction at every selected moment. One launch-to-December score.
A repeatable BoyleSports segment rather than a generic sponsor mention.
Creators and audiences make choices that can return throughout the season.
Reaction, stat and creator take in one recognisable template.
Pre-approved templates give the campaign speed without losing compliance control.
Strategy, talent negotiation, production oversight, trafficking, reporting and issue management.
Host contracted content, publish agreed assets, deliver cutdowns and provide first-party reporting.
Supply brand assets, offers and approved claims; confirm product priorities and meet agreed approval times.
Approve scripts, guests, targeting, significant appeal, safer-gambling language and paid usage.
10 / Measurement and accountability
The reporting framework should distinguish contracted delivery, planning forecasts and upside so BoyleSports always knows what was bought, what was achieved and what needs correcting.
Published assets, live views, issues and next-matchweek plan.
Creator, format, geography, paid support and optimisation decisions.
Like-for-like delivery against the agreed route forecast, plus the wider season value created.